Soul Box – Tirzah Love
#041 – Today we visit with Chef Tirzah Love, a food entrepreneur who created Soul Box, which is a membership offering one-of-a-kind cooking experiences. Members receive a monthly curated box with a recipe and minimally perishable goods from local Black owned, minority-owned, LGBTQ, and Woman owned food companies that are needed to make that recipe. The box also includes access to a video of Tirzah preparing the dish, a DJ curated playlist, and conversation cards.
“So it’s a full experience meant to be shared with four people, and the purpose of it is community and just sharing a meal around the table, getting to know each other, just being together. I think that that’s really missing these days. And I thought that Soul Box was a great way to encourage people to do that.”
The conversation cards are a major selling point because it forces meaningful conversations with participants. You have a table of grandparents, parents, and children asking questions that have never been asked before. They all have to put their phones away and focus on each other and ask each other questions.
As a Bay Area native, Tirzah enjoys celebrating and sharing what makes the Bay Area special. She strives to partner with companies from different cultures to curate recipes using their products that highlight the diversity of the Bay area. She especially loves using her businesses to share these local brands and in turn giving support to the local economy.
“And it also supports our local economy. You know, there’s so many food brands that people don’t know about because they’re not sold in grocery stores. So it feels really good to me to be able to highlight those brands.”
Be sure to listen to the whole interview to hear how Tirzah wants to turn Soul Box into an international brand.
Links
Subscribe
Apple | Google | Spotify | Stitcher | Pandora | iHeart |
Show Notes
**Click the time stamp to jump directly to that point in the episode
Subscribe
