Much Better Butter – Tina Wolfe and David Dranitzke
#016 – Today we talk to Tina Wolfe and David Dranitzke from Much Better Butter. Tina has been roasting seeds for some time. After working through nut allergies in her kids’ classrooms, she began experimenting with sunflower seed spreads and Much Better Butter was born. In talking about their target customer, they say….
“It’s been interesting to see that it’s actually quite a range of people. I always thought it was going to be moms as our target audience, but we’re finding vegans are really excited about our two flavors.”
“we really thought it was moms and dads of elementary and younger kids who needed a peanut-free school. AND while that definitely is a good part of our customer base and our market, what we found during the farmer’s markets and going out and tasting when we could and talking to people about it, it is really a wide variety of people.”
Tina launched the business in January 2020, just before the pandemic forced us all into a lock down. Listen to the episode to hear what happened next and how they had to pivot.
Links
Berkeley Organic Market and Deli
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Show Notes
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